1. Launch a station campaign
Select the image, timing, prize, sponsor and station branding.
Listener engagement loop
Promote on-air. Continue online. Bring listeners back.
The station introduces the contest on-air, listeners reveal more of the image online, trivia and rewards extend participation, and sponsors gain repeated exposure.
2. Promote it on-air
Use shows, personalities, social channels and station promos to drive listeners into the experience.
3. Reward participation
Trivia, referrals, memberships and sponsor actions can provide more opportunities and rewards.
4. Repeat the cycle
Use recurring campaigns to support retention, promotions and advertiser value.